Deepfakes in Advertising: Balancing Innovation with Ethical Responsibility
Deepfake technology, utilizing AI to create hyper-realistic but fabricated video and audio content, is increasingly popular in advertising. This innovation allows for creative, cost-effective, and personalized marketing campaigns. However, it raises significant ethical and legal concerns, including issues of consent, privacy, misinformation, and potential legal repercussions. While deepfakes can revive iconic figures and enhance engagement, they also risk eroding trust and spreading misinformation if used irresponsibly. Advertisers must balance the creative benefits with ethical and legal responsibilities to maintain credibility and integrity in their campaigns.
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